酒店管理：一個經常被誤解的專業   
何謂酒店管理學？
Hospitality Studies - A major that is often misunderstood
What is Hospitality Studies?


酒店管理學包括廣泛的行政、運營和商業活動，涉及酒店業務的運作。與較為狹義的“酒店管理”相比，酒店管理學涵蓋了各個行業，包括飲食、奢侈品牌管理、旅遊住宿和國際活動管理等不同領域。


Hospitality management encompasses the broad range of administrative, operational, and commercial activities involved in running businesses within the hospitality industry. Unlike the more more narrowly focused "hotel management," Hospitality Studies covers various sectors, including Food and Beverage, Luxury Brand Strategy, Travel and Accommodation, and International Event Management.

瑞士, 酒店業的發源地

Switzerland, the birthplace of Hospitality

瑞士，被譽為酒店管理的發源地，是那些想在歐洲中心學習酒店管理和旅遊業的人的首選目的地。瑞士在酒店管理教育方面享有盛譽，很多位環球酒店業的高管都是從瑞士的酒店管理學院中畢業。在瑞士，酒店業發展良好，文化豐富；高品質的生活使其成為旅遊者和學生的真正熱門酒店之地。

瑞士的教育機構在世界各地的雇主中受到高度尊重。讓我們來看看以下那些您可能感興趣的課程，以及對未來事業發展方向。

Switzerland, known as the birthplace of Hospitality, is a top destination for those seeking to study Hospitality and Tourism in the heart of Europe. The country has a great reputation for excellence in Hospitality Education and a large number of executives in the global hospitality industry are graduates from Swiss hotel schools. In Switzerland, hospitality industry is well developed and rich in culture; the high quality of life, making it a true hospitality hotspot for both tourists and students.

Swiss institutions of education are highly respected by employers around the globe. So, let's take a look at the courses that you may be interested in, as well as their potential career development paths for the future.

國際酒店管理 International Hospitality Business 

專注于培養酒店行業所需的管理技能及商業運營知識。獲得專業且真實的工作經驗。引領您做好萬全準備，為您打造一條通向全球知名的國際企業領導層職業生涯的道路。

Master the art of hospitality; Develop your management skills; Gain real-world professional experience. Inspire you and set you on the pathway to a leadership career.

了解更多 Learn more..

奢侈品牌管理籌略 Luxury Brand Strategy 

深入奢華世界；發現奢侈品的精髓；向專家學習；發展您的管理技能；建立您的奢華人脈。

Dive into the world of luxury; Discover the essence of luxury; Learn from the experts; Develop your management skills; and Build your luxury network.

了解更多 Learn more..

國際活動管理 International Event Management 

“活動”一詞可以涵蓋音樂節、時裝週、體育賽事、豪華活動和體驗等活動... 同學們學習從規劃階段到活動運行和活動後評估的整個流程。

The term "Event" can encompass anything from a musical festival, a fashion week, sport events, luxury events and experiences. Learn to manage the complete process from the planning stage, through to running the event and carrying out the post-event evaluation.
 
了解更多 Learn more..

豪華旅遊管理 Marketing Management for Luxury Tourism

深入了解奢侈品市場營銷策略；學習如何開發高端品牌；獲得使奢侈企業成功的技能和知識；掌握奢侈品中創造價值的技巧。

Develop a thorough understanding of luxury marketing strategy. Learn how to develop premium brands; Acquire the skills and know-how to enable luxury businesses to succeed; Master the techniques for value creation in luxury. 

了解更多 Learn more..

房地產與金融 Real Estate and Finance

讓您深入研究房地產投資的世界，特別關注酒店開發和資產管理。其他主題包括私募股權、財務建模和併購。

Allow you to look in depth at the world of real estate investment, with a specific focus on hotel development and asset management. Other topics include private equity, financial modelling and mergers & acquisitions.

了解更多 Learn more..

烹飪藝術 Culinary Arts

結合實際烹飪操作和更高級的技術和創造力。透過實際培訓和課堂學習，發展學生當代的食品製備和展示技巧，包括主菜料理、糕點和甜點，以及廚房管理。學生將獲得在這個增長最快的行業中工作所需的所有基本技能，以在全球最優秀的餐飲機構中工作。

Combine hands-on approach to culinary operations with more advanced techniques and creativity. Develop students' contemporary skills in food preparation and presentation, à la carte cuisine, pastry and desserts and kitchen management through hands-on training and classroom learning. Students acquire all the fundamental skills necessary to work in the world's finest dining establishments in one of the fastest growing industries. 
 
了解更多 Learn more..

酒店管理學院簡介
Hotel Schools Introduction

© Copyright 2020 Mobirise. All Rights Reserved.